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The current situation and trend of advertising in Taiwan

 
Author(s):   Otsuka, Kenryu (a); Tsai, Kunlin (b);
Affiliation:   Koshien University, Japan (a); Kuo Hwa Advertising, Ltd., Taiwan (b);
Geopolitical Area:   East Asia (a); (b);
Chair:   Kojima, Sotohiro
Format:   Symposium
Congress:   1990 Kyoto
Session Title:   Cross-cultural studies on attitudes toward advertising.
Topic 1:   Consumer Psychology
Division:   Economic Psychology
Page No & Source:   125a
Index No:   C05405